Video: CNBC's "The Oprah Effect" Documentary

Taller: Tu Marca Personal: Define tu Identidad Empresarial Para Alcanzar el Éxito que Mereces

Tu Marca Personal: Define tu Identidad Empresarial Para Alcanzar el Éxito que Mereces


• Crear tu propio “Anuncio de Elevador en 30 Segundos” para comunicar efectivamente – y en corto tiempo – el valor de usted y de su empresa

• Tener visibilidad en el Internet para realzar credibilidad y especialidad en su industria – incluyendo las redes sociales Facebook.com, LinkedIN.com y Twitter.com

• Mostrar solidez profesional y distinción por medio de tarjetas de presentación, résumé, biografía y presentaciones

• Mantener su guardarropa listo para las diferentes temporadas del aňo – y a la vez con piezas útiles para su vida empresarial

• Como y adonde comprar su “Básico de 3 Piezas” para siempre lucir profesional, sin tener que gastar una fortuna

• Como elegir la vestimenta mas apropiada para los diferentes encuentros profesionales: cócteles, conferencias, reuniones y la oficina



Panel será compuesto por:



Anllelic Lozada –

Fundadora de SmallBIZLatino (www.smallbizlatino.com)

Oriunda de Puerto Rico, Anllelic se dedica a enriquecer a líderes Latinos de pequeñas empresas, por medio de mercadeo, relaciones públicas, publicidad y el Internet.



Natacha de los Angeles Perez

Consultora De Vestimenta y Compradora Personal (www.natachadelosangeles.com)

Oriunda de Cuba, Natacha se dedica a crear guardarropas personalizados que van de acuerdo al presupuesto y el estilo de vida de profesionales en la ciudad de Nueva Cork.



Con la participación especial de la Dra. Ivette Ortiz, quien ofrecerá una dinámica grupal que te ayudara descubrir aspectos de tu personalidad que son fundamentales a desarrollar para tu vida profesional.

Poema al Empresario: Primavera, Verano, Invierno

Mi amigo Paul Feliz (si, ese es su apellido y es el unico verdadero "yogi" que conozco), quien encuentra inspiracion en las actividades mas mundanas...hasta en el metro, me acaba de enviar este poema dedicado al empresario que es demasiado bueno como para mantener por siempre en mi buzon de gmail. (Paul - donde te inspirastes para este?) Asi que aqui lo comparto con el mundo...disfruten e inspirensen!
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Primavera, Verano, Invierno

Canda cosa tiene su tiempo

y cada estacion sus propiedades y particularidades



Es el flexible

El que se Adaptata, cambia y fluye





Ese es El que disfrutara de la estacion

A el los cambios de las estaciones no le preocupan



Flexible en la periferia

Fuerte en el centro



Pero el terco

El que se estanca

O carece de la flexivilidad necesaria para fluir y adaptarse



Para ese el cambio de estaciones es peligroso



La flexibilidad del cuerpo es buena

Pero mejor es la flexibilidad mental



El empresario e inversionista

flexible e inteligente

Se adapta a los cambios y a las tendencias del mercado y de los tiempos



A el no le preocupan los cambios

Porque el tiene el conocimiento, las herramientas y estrategias necesarias para salir adelante y sacarle provecho a cualquier circumstancia



A el no le preocupa si el mercado sube o baja



El sabe detectar las oportunidades



El Sabe que cuando alguien esta vendiendo

Hay otro que esta comprando

Y cuando hay alguien que esta comprando

Hay alguien que esta vendiendo



Pero el inverionista o empresario torpe o terco

Que se reusa a cambiar

Que se estanca en una sola forma de pensar y en un solo punto de vista



Para ese los cambios son peligrosos



La flexibilidad de cuerpo es buena

Mejor aun es la flexibilidad de mente



El hombre Sabio

Se enfoca en lo que tiene y no en lo que le falta

El sabe que todo tiene sus ventajas y desventajas

Pero el se enfoca en las ventajas



Si hay limones se hace limonada

Y si hay papaya pues de eso se hace el jugo



El venom, veneno o toxina puede matar, enfermar o debilitar

Pero de ese mismo venom toxina o veneno salen los antidotos, curas y drogas que curan, mejoran y fortalecen



La misma fuerza que puede divir, destruir o causar problemas

El sabio la utiliza para unir, crear, purificar , prevenir problemas y a la vez crear soluciones y nuevas alternativas



Hay semillas que solo crecen en ciertos tierras y solo bajo ciertas condiciones



Hay cosas que solo se pueden aprender ver y hacer de cerca



Hay otras que solo se pueden aprender ver y hacer desde cierta distancia



El sabio sabe que todo tiene sus ventajs y desventajas

pero el se enfoca en las ventajas



Enfocandose en lo que es,

En lo que hay,

y en lo que se tiene

el aprovecha todas las oportunidades,

vive intensamente y le saca el nectar a cada instante



Aprovechao hasta mas no poder.



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Paul Feliz

www.tni.com/paulfeliz

www.fit.tni.com/paulfeliz

Alfrombra Verde de "Integral USA Magazine" - 10 / febrero / 11 en Queens, NY

Online Marketing & Social Media Book Reading List

Are you in the right career? Take the Career Personality Test...I just Did!

I'm one of those weird people that for some reason love answering questions about themselves (a.ka. "Personality Tests"), so I didn't hesitate to try out the personality tests recomended by Gretchen Rubin's blog post "6 Tips for Coping with the Fact that You Don’t Remember a Person’s Name" in Yahoo! Shine. Because I'm near-obsessed with personal branding for the workplace, I dived into the 58 questions in the Career Inventory Test. Even though it didn't even come close in my career likings [ I happen to don't like flowers or pets ((sigh)) ] at least it validated why I'm soo looking forward to throwing my "2nd Annual Cupcakes and Champagne Academy Awards Party" in my NYC studio next month. YES I DO LOVE to ENTERTAIN!  Now your turn...

Career Inventory Test Results Extroversion 76% Emotional Stability 90% Orderliness 33% Altruism 63% Inquisitiveness 43% You are an Entertainer, possible professions include - veterinarian, flight attendant, floral designer, real estate agent, child care provider, social worker, fundraiser, athletic coach, musician, secretary, receptionist, special events producer, teacher

Take Free Career Test
personality tests by similarminds.com

YOU: The Professional

In my last blog post, I wrote about all of us being a brand - the brand called: YOU. Now I'll like to touch upon the brand at the workforce - YOU: the worker.

As only the people close to us - children, siblings, parents, spouses and close friends - know the real YOU, what about the hundreds of people we meet every day, for example, in the workplace? This is a reality of human beings, which we learn from growning up: we share behave according to certan situations: in our homes, in the neighbor's house and in school. Not that we learn to have different personalities, but we are conditioned to behave in different versions of ourselves. It's something we do every day without realizing it.

For example, it is almost certain that your co-workers and superiors know only a part of you: the worker YOU. Only in the Christmas office party- and after a couple of wine glasses - is that we can at last! see our boss a little more like a normal "human" and not as our "intransigent and micro-managing boss."

So if the office we spent only a percentage of our week and we can filter out aspects of our personal life that does not really care to tell others, this means that we have the power to control how others think of us - more power than we think.

Imagine that next week you start a new job - you have a new boss and new colleagues. This means you get to start from scratch - these people haven't seen you before, or didn't know anything about you - just that you can do the job you have been recruited to do. This is the only piece of information they have on you - even before you come in to the office. Over the days, it is logical that you're giving more data with which these people can add to their perception of you. This is what is known as personal branding: The clear and powerful idea that comes to mind when other people think of you. As I mentioned in my last blog post, we are already a brand. The question is: Is the brand YOU want?

The Brand Called: YOU

The cover of TIME magazine's December-January 2007 was entitled "The Person of the Year: YOU." No, the magazine was not making fun of our selfishness or our thirst to be recognized by others. The magazine devoted several pages to explain what not many know of its existence, but it is a reality: we are all one brand. We are a brand from the first day we were born - when our parents gave us a name in which we had no opinion - and which we carry for the rest of our lives.

Just as we choose to buy BMW, instead of Mercedes Benz, or prefer Pantene conditioner instead of Garnier's, each of us also has a list of characteristics that define how others perceive us. Even though we realize this, our actions, how we express ourselves, how we dress up, or even choice when ordering dinner have a powerful visual and cognitive factor in the image that others form of us. This may sound superficial - as I also believe that we are a much more complex than meets the eye.

What about the feelings, our intellect and our values? Consider this: From all the people that you somehow interact in a daily basis - how many do REALLY know the "real you" or just how many do you LET them in to REALLY know YOU? The reality is that we don't open ourselves to everyone we meet or even talk in a consistent bases - nor others expect it either. I believe everyone agrees that we can count the fingers of one hand the people who really know our true self.

Personal Branding Timeline

Primera Sesion de Taller de 6 Semanas de Marca Personal "YO, INC" Este Viernes y Sabado en NYC

Taller de 6 Semanas de Marca Personal:

25 de junio al 6 de agosto

New York, NY

¡PRIMERA SESION GRATIS!

Sábado, 26 de junio, 3-5pm

o

Viernes, 02 de julio, 6-8pm

Hotel Marriot Times Square Lobby, 8vo piso

¡Sin compromiso ~ Aprenda en la primera sesion!

En 6 semanas estaras listo para tu vida empresarial con:

• Crear tu propio “Anuncio de Elevador en 30 Segundos”

para comunicar efectivamente – y en corto tiempo – el valor de usted y de su empresa
• Tener visibilidad en el Internet para realzar credibilidad y especialidad en su industria –

incluyendo las redes sociales Facebook.com, LinkedIN.com y Twitter.com

• Mostrar solidez profesional y distinción por medio de tarjetas de presentación, résumé,

biografía y presentaciones

Anllelic Lozada, M.S. / Facilitadora

Fundadora, SmallBIZLatino

Ver mas informacion aqui: http://smallbizlatino.blogspot.com/p/taller-yo-inc.html

HAZ RSVP y TRAE AMIGOS:

305.215.0442 o alozada@smallbizlatino.com

Leadership Lessons from Business Author John Maxwell

In his book "Developing the Leaders Around You," John Maxwell highlights different leadership styles, but specializes on how leaders can uncover the best in their employees. These is a very deep concept but one that many times takes the backseat when discussing leadership.  An integral contribution to one’s development as a leader is the feedback and impact provided by other leaders in one’s company.


Maxwell makes a point to describe what he calls as a “leader’s highest return” as the ability to instruct their followers and leaders-to-be on how to effectively work in teams. These in essence, provides invaluable leadership skills as communication, delegation, cooperation, goals and a shared vision are concepts that are necessary for the success of a team as well as nouns present in effective leadership styles. Listening, clear communication, contribution, prioritizing and shared vision are just a few skills that I currently try to practice in my leadership role.

Maxwell describes the “leader’s finest hour” as that point where the leader who impacted another leader realizes that these relationship was a two-way road – one where both parties involved gain a benefit. He stated that, “People development is life-changing for everyone involved” (p. 181). “The finest hour” is that point in time where the helping leader realizes his/her contribution didn’t stop in developing leadership skills in another person, but the realization that he/she has enriched another’s person’s life forever. My mentor and former boss, for example, always has mentioned the gratification she feels when she’s involved in mentoring another individual. She has described this feeling as one that helps her fulfill her career purpose of not only working for her own success or a company’s but of contributing to the development of other people. She believes that not sharing knowledge or expertise is practicing an egocentric approach to one’s career.

My Philosophy of Success is Ever-Changing

It hasn’t been until the past two years that I, rather slowly, learned two realities: First, I and only I will be responsible for my own definition of success and how I’ll achieve it. Second, thankfully, I’m living a successful life right NOW. Wow – how enlightening! It really has taken out a lot of pressure. Instead of focusing on the intangibles, I’m now focusing in the intangibles, what really matters: family, friends, well-being, spirituality, health, peace and love. These intangibles make up my synonym for success: happiness! The reality is that if you feel truly happy, the law of attraction leads you to be a “magnet” for all good things for you: a great career, where you love what you do, and thus receive monetary rewards; valuable relationships (co-workers, friends and family); stability and purpose in life. In a nutshell, THIS is my current philosophy of success. It may vary years to come, but I hope I never fall in the “trap” of believing otherwise.

Coming Soon: A More Business-Friendly Twitter.com

According to Mashable.com (which as always, has the premier full scoop) and SmallBizTrends.com, Twitter.com has "silently" and gradually started sending invitations to selected business Twitter accounts to test their new Business Tab (appearing in the account's "settings"). There's still no word on whether Twitter Business Center will be a paid add-on or when it would be available to all businesses, but here's the scoop on what it can potentially do for small, mid and big-sized companies:

1. Improve Costumer Service:

Currently, in order to send a direct message to another person within Twitter (not within Twitter's public timeline), you need to "follow" the person you want to send the message to. With this new business center tab, businesses can send a direct message to consumers who are "tweeting" about their product, who are asking questions, who are complaining or simply would like to know more about the company - without having to "follow" hundreds of people. Without this extra step, businesses can really maximize Twitter to increase interactivity with their consumers.

2. Streamline Social Marketing Efforts:

The Business Center will include a "Collaborators Tab" where businesses can include different employees ("collaborators") within one Twitter account - without having to manage different profiles for each employee or for each product. Now all staff/supplier/vendor Twitter efforts can be more effective with only one account to update.

3. Add Trust & Credibility:

Currently only available to notable public individuals like celebrities, now businesses can - after going through Twitter's verification procedure - have Twitter's "Verified Account" green checkmark within their profiles. What this would do? Businesses can gain trust within their location, industry and consumers.

Lessons Learned from the First Hispanic PR & Social Marketing Conference May 10-13 in Dallas, TX

Anllelic Lozada - (@smallbizlatino) {center} with @doslives @ivette_mls at the Hispanic PR Conference "Tweetup", sponsored by The Ricardo Sanchez Agency. 

Join conversation with hashtags:  #HPR_Tweetup and #HprConf

By: Manny Ruiz, conference organizer & Co-Publisher, HispanicPRBlog.com

At one point during last week’s Hispanic PR & Social Media Conference in Dallas, someone or something mysteriously triggered a fire alarm, forcing a temporary evacuation. Maybe the conference topics and speakers were too hot but if you were there or monitored the historic conference through Twitter, you’ll understand why this event proved a catalyst for several industry trends like few Hispanic marketing conferences before it. Here’s a sampling of what I observed:

- Public relations is indeed poised, positioned and ready to lead the Hispanic social media marketing revolution.

- The growing influence of the Hispanic Public Relations Association is real.

- PRSA (Public Relations Society of America) HPRA (Hispanic Public Relations Association) alliance serves the best interests of both.

- Hispanic bloggers are muy caliente right now.

- Fittingly, social media was ablaze with conference chatter.

- Yes, there will definitely be a second Hispanic PR & Social Media Conference!

Do What you Love for the Rest of your Life

Freedom is the ability to choose” (Griffiths, 2001, p. 197). The world if full of options we can choose from. We have endless possibilities for everything we do: where to park, who to marry, what career to choice, where to live, which purse to buy. Because we have these choices, something is inevitable: change. We have the option to change everything around us: friends, jobs, home décor, car, believes, careers, etc. More often than not, change is perceived as uncomfortable and unwanted. Many times, change is imposed, instead of wanting it. In his book Do What you Love for the Rest of your Life, Bob Griffiths (2001) said, “As with most significant and worthwhile things in life, change is scary” (pg. ix). So, it’s completely normal to feel fear in a situation that requires us to make a decision, whether to change something or not. Pulitzer Prize-nominated science writer Rush W. Dozier Jr, once stated, “Fear is our most primal emotion.” But again, change is inevitable and as the saying goes, “the most constant thing in the world is change.”

Change doesn’t only happen in an intellectual level, but also in an emotional level. This is the reason why there are no clear directions as how to achieve change or a good description that happens when we experience it. All of us go thru change – small, big, difficult, pleasant, life changing, life threatening – it’s a necessary part of life. It’s necessary for human evolution, for personal growth and to acquire knowledge. The key is how to manage change in order to take advantage of the concept, instead of viewing it as an unexpected obstacle in our lives. All changes in our personal or professional lives go through one step that we call “transition,” even if we don’t know it by that name (Dai Williams, 2001). These transitions are what make us forget what we did in the past and adapt to new ways of doing things, of saying things or thinking things. In this paper, I’ll discuss how we manage personal and professional change

The Y and X in Marketing

Today’s 18-to-40-year-olds are special and have more political, personal and consumer power than any other generation before them. Both groups have adopted freedoms, economic prosperity, values and believe from their elders (Beaudoin, 1998, p. xiv). As more and more brands become a representation of what they believe in, both X’s and Y’s hold tremendous economical power as well. They are “savvy, sophisticated, and particular… [and] have a sense of quality and fair pricing” (Johnson, 2006). They are also a challenge for marketers as they are different from baby boomers – are not easily fooled and have unique preferences. “We are what we observe from other people, so generation X’s and Y’s inherited much of what their parents passed along: the baby boomers passed to X’s and the X’s passed to Y’s. For example, the baby boomers passed their free-spirit and “love” attitudes to their kids. Sex, rock ‘n' roll, drugs: Baby boomers made these “cool” in the 60s. Throughout the 70’s, the 80’s and the 90’s, they kept leaving a “legacy” to society. If Baby boomers broke all the rules and “invented” individualism and freedom of speech, weren’t X’s overwhelmed by the past generation?

Latino Small BIZ Owners Now Have a Cost-Effective One-Stop-Solution for All Their Bilingual Marketing Needs

SmallBIZLatino celebrates the launch of its corporate site with the “Get Your Own FREE 30 Second Elevator Pitch” promotion

New York City (April 27, 2010)—Today SmallBIZLatino (www.smallbizlatino.com) has launched its corporate site with the promotion “Get your Own FREE 30-second Elevator Pitch” aimed at Latino entrepreneurs (“latinopreneurs”) and Latino professionals in the United States and Puerto Rico.

The 30-second elevator pitch is a brief overview of who an executive is and what he or she can do, which can easily be delivered vocally in the time span of an elevator ride. “Professionals don’t realize the profound impact a well-formulated elevator pitch can have in their career and their biz. Even if you are not looking for funding or for your dream job, an elevator pitch can help you figure out what’s at the core of your goals and the value you can bring to new contacts,” said Anllelic Lozada, “latinopreneur” and SmallBIZLatino founder. For a limited time only, “latinopreneurs” and Latino professionals who send their résumé or LinkedIN.com profile link via email will receive their own personalized 30-second elevator pitch in seven biz days.


With the launch of www.smallbizlatino.com, the company now can reach a bigger number of “latinopreneur”s” who are starting or growing their biz – with an emphasis in the San Juan, Miami and New York City markets. By offering cost-effective Website building, bilingual marketing materials and professional makeover packages, Latino small biz benefit from a personalized and friendly direction on how to present their product or service to the right audience – at the right time. Even though it can be considered the softer side of a business plan, effective marketing can mean the difference between striving or never reaching the biz full potential.

Ying Lowrey, senior economist at the Small Business Administration's advocacy office, said minority-owned firms represent the fastest-growing segment of the nation's economy and according to the US Census Bureau, Latinos in the United States are opening businesses three times as fast as the national average.

For instructions on how you can receive “Your Own FREE 30-Second Elevator Pitch,” please visit:  http://tinyurl.com/2fg5jx7




About SmallBIZLatino
SmallBIZLatino is the marketing one-stop solution for Latino-owned biz. Based in New York City and locations in San Juan, Puerto Rico and Miami, Florida – SmallBIZLatino’s mission is to “empower the Latino community with the Web and marketing…one entrepreneur @ a time.” The company sprinkles its marketing expertise into website development and professional makeovers for “latinopreneur”s who are starting a new

business or trying to making their existing business prosperous. For more information please visit www.SmallBIZLatino.com or call 305.215.0442.


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Press Contact:
Anllelic Lozada
305.215.0442
alozada@smallbizlatino.com

Women as Top Executives in Corporate America

An array of business books exist that outline success stories or provides a “how to” approach as how an individual progresses through their career, among them: Never Eat Alone: And Other Secrets to Success, The First 90 Days: Critical Success Strategies for New Leaders at All Levels, The 8th Habit, The Leadership Challenge and The One Minute Manager. Most of them (including the ones listed above) were written by men and for men – very few include a women perspective (Bierema, 2005). The “glass ceiling” is a catchphrase that’s commonly heard in business journals, business textbooks and in business news articles. It was developed to describe how companies fail to give women top leadership positions due to gender discrimination versus by educational or experience requirements (Eagly and Carli, 2007). In an investigative article published in the Journal of Organizational Change Management, women and men appeared to have distinctive reactions to the “glass ceiling” effect, where women appeared to validate its existence and recognize its danger, unfairness, and prevalence to them” (Ryan, et al, 2007). Men in the other hand, appear to be skeptical about its existence in the workplace and appear to question its validity and research (Ryan, et. al, 2007).

Interesting enough, men and women appear to score the same in terms of “initial competence,” or the desire to achieve personal goals. But, men rank higher in “external competence,” which is that competitive drive to have more power than their colleagues. The difference lies in the fact that this competitive drive is still perceived different for each gender – as an ambitious men who’s willingness to reach the top means loosing friends on the way, risking their health or dedicating less time to their families is perceived as a man to look admire. Women who possess the same drive, in the other hand, are seen with resentment. In her book “AmBITCHous,” Debra Condren, PH.D (2006) commented that, “High-achieving women all harbor the same dirty little secret: no matter what the backgrounds, we all struggle with socially sanctioned failure to embrace our ambition” (p. 11).

Business and Ethics: Mutually Exclusive?

It’s important to note that a sense of what is ethical varies from individual to individual, from group to group, and from nation to nation (and these ethics vary over time). As every country has its own laws, values and norms, it’s important for the given company to digest itself in what can be considered ethical locally, as well as in the countries that they do business. Pinto et al (1998) stated, “for ethical decision-making, sue the law as a baseline, not as a substitute for ethics” (p. 97). Having said this, as companies are in an ever-changing internal and external environment, how they handle their own ethical practices – both internally and externally – must also accordingly. If the company at stake has business practices in more than one country, the ethics guidelines must fit within each cultural parameter and not be handles as a global manner – as this is surely a recipe for disaster. This is so because an ethical practice in the United States, for example, may not be considered ethical in Tokyo or London. Among the concepts of ethics is the nature of business ethics and the relationship between ethics and the law. Because of this relationship, a company’s understanding of business law will help to understand what is and what is not considered by a society to be ethical behavior in business in that particular country.

As a final note, even though business ethics focuses on what is considered ethic in a business environment, it’s not considered just another form of ethics – it’s still ethics applied in the business context. Pinto, et al (1998) mentioned, “When a major corporation, its officers, managers, or employees make mistakes, they tend to do it big time, with lots of lots of press coverage.” At the end of the day, businesses run the world economy so it’s empirical for them to act in a ethical manner for society’s benefit.

The Art of War on Leadership

A few books can create the lasting impact like Sun Tzu’s The Art of War have created for centuries. Not only has it transcend languages and times, but it has also transcend in meaning – as even though its main focus is to describe the implications of war, its concepts are applied to business and personal lives.

The first theme discussed by Sun Tzu is that of “laying plans.” This is a pretty self-descriptive theme as the concept is used constantly in the business world. In order to reach goals, a plan must be put together and followed thru. Without a strategic plan, the best leaders or the best employees couldn’t work together towards a common goal. Just like war, the more people involved the more planning needs to happen. Szun Tzu, specifically, describes “laying plans” as the mixture of five interdisciplinary elements or “factors,” like Tzu calls them, which define one’s competitive position and how to use our own strengths to “fight” the competition. He calls them: “(1) The Moral Law; (2) Heaven; (3) Earth; (4) The Commander; (5) Method and Discipline” (p. 2). I believe that these “factors” describe the collective mission undertaken by a group of people, the military or a team, the leadership skills necessary to keep them focused, as well as the methods applied in order to win the competition.