"People online don't "aggregate" by AGE, RACE, GEOGRAPHY...the "aggregate" by LIKES."
Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media. .... A MadMen lover, like me.
http://www.ted.com/talks/johanna_blakley_social_media_and_the_end_of_gender.html
Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts
Feb 26, 2011
Entrepreneur's Magazine "THE RULES" for Doing Business in Bars
By Ross McCammon
Because this isn't really about cocktails. It's about business.
I work at Esquire, and we drink on occasion. We drink when things need to be celebrated, contemplated, figured out--but languidly, casually, without a clear goal in mind. We drink for defined periods of time and not all that often, but we drink. We drink with each other or with people we're getting to know. We drink in the conference room. We drink at bars. We drink to build relationships, to learn things. We're not looking for an escape but the opposite of escape. We don't want to lose something but gain something--an idea or a partnership or a new way of looking at our existing ideas and partnerships. Serious stuff, if you think about it. We think drinking is good for business when done the right way. So there are rules that we've worked out from drinking, from sharing knowledge about drinking in the magazine, from being around people who know more about what we drink than we do. And the rules are like this...
You called the meeting, you get to the bar early. Even if you didn't call the meeting, you get there early. Because if you get there early, you begin defining relationships. Not only between you and the people you're meeting with, but between you and the bar itself: the cocktail waitresses, the bartenders, the guy sitting next to you. You have come to this bar for relationships. You might as well begin making them.
You can sit at the bar. But standing's better. When you stand, you are able to receive. You are on the level of those who will approach you. You're not in a position of weakness. You're in a position of authority. Or at least parity. Anyway, you got there first. So you stand and wait. With a drink.
Because this isn't really about cocktails. It's about business.
I work at Esquire, and we drink on occasion. We drink when things need to be celebrated, contemplated, figured out--but languidly, casually, without a clear goal in mind. We drink for defined periods of time and not all that often, but we drink. We drink with each other or with people we're getting to know. We drink in the conference room. We drink at bars. We drink to build relationships, to learn things. We're not looking for an escape but the opposite of escape. We don't want to lose something but gain something--an idea or a partnership or a new way of looking at our existing ideas and partnerships. Serious stuff, if you think about it. We think drinking is good for business when done the right way. So there are rules that we've worked out from drinking, from sharing knowledge about drinking in the magazine, from being around people who know more about what we drink than we do. And the rules are like this...
You called the meeting, you get to the bar early. Even if you didn't call the meeting, you get there early. Because if you get there early, you begin defining relationships. Not only between you and the people you're meeting with, but between you and the bar itself: the cocktail waitresses, the bartenders, the guy sitting next to you. You have come to this bar for relationships. You might as well begin making them.
You can sit at the bar. But standing's better. When you stand, you are able to receive. You are on the level of those who will approach you. You're not in a position of weakness. You're in a position of authority. Or at least parity. Anyway, you got there first. So you stand and wait. With a drink.
Jan 23, 2011
La Marca Llamada: TU
** Articulo completo originalmente publicado en la columna 'Exito Personal" de
Por: Anllelic Lozada, M.S.
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Registrate para el tele-seminario GRATIS este martes, 25 de enero 7-8pm EST "La Marca Llamada TU"Integral USA Magazine (enero-febrero 2011)
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La portada de la revista TIME de diciembre-enero 2007 se tituló “La persona del año: TU.” No, la revista no se estaba burlando de nuestro egocentrismo o de nuestra sed de ser reconocidos por otras personas. La revista dedicó varias páginas para explicar lo que no muchos saben de su existencia, pero si es una realidad: todos somos una marca. Somos una marca desde el primer día que nacimos, ya que nuestros padres nos otorgaron un nombre en el cual no tuvimos ninguna opinión – y lo cual nos hace distinguir por el resto de nuestras vidas.
Por: Anllelic Lozada, M.S.
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Registrate para el tele-seminario GRATIS este martes, 25 de enero 7-8pm EST "La Marca Llamada TU"Integral USA Magazine (enero-febrero 2011)
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La portada de la revista TIME de diciembre-enero 2007 se tituló “La persona del año: TU.” No, la revista no se estaba burlando de nuestro egocentrismo o de nuestra sed de ser reconocidos por otras personas. La revista dedicó varias páginas para explicar lo que no muchos saben de su existencia, pero si es una realidad: todos somos una marca. Somos una marca desde el primer día que nacimos, ya que nuestros padres nos otorgaron un nombre en el cual no tuvimos ninguna opinión – y lo cual nos hace distinguir por el resto de nuestras vidas.
Así como elegimos comprar el auto BMW en lugar del Mercedes Benz, o preferimos el acondicionador Garnier en lugar de Pantene, cada uno de nosotros también cuenta con una lista de características que definen como otras personas nos perciben. Aunque no tengamos conciencia de esto, nuestras acciones, la forma en que nos expresamos, nos vestimos y hasta nuestra elección a la hora de ordenar la cena, tienen un potente factor visual y cognitivo en la imagen que otras personas forman de nosotros. Esto puede sonar superficial, ya que somos seres mucho más complejos de lo que los ojos pueden ver. ¿Que hay de los sentimientos, nuestra inteligencia y nuestros valores? Claro, esto sin duda alguna tiene mucho mas peso en lo que realmente comos – pero piensa en esto: ¿A todas las personas con las que de alguna manera te relaciones a diaro, le das la oportunidad para que entren a tu mente o a tu corazón y sepan el verdadero TU? La realidad es que no nos abrimos a todo el mundo que conocemos – ni tampoco otros esperan esto. Podemos contar con los dedos de una mano las personas que realmente conocen nuestro verdadero YO.
Entonces, si solo personas allegada a nosotros – como hijos, esposos, familiares y amigos – te conocen de verdad; ¿que pasa con las cientos de personas que nos cruzamos a diario, por ejemplo, en el ámbito laboral? Esta es una realidad del ser humano, lo cual aprendemos desde pequeños: nos compartamos diferentes en nuestras casas, en la casa de la vecina y en la escuela. No es que aprendemos a tener diferentes personalidades, pero si nos aprendemos a comportarnos diferentes versiones de nosotros mismos – de acuerdo a la situación. Es algo que hacemos a diario sin darnos cuenta.
Por ejemplo, es casi seguro que tus compañeros de trabajo y superiores solo conozcan una parte de ti: la laboral. Solo en las fiestas de navidad de la oficina – y luego de un par de tragos – es que podemos ¡por fin! ver a nuestros superiores un poco mas como “humanos” y no como nuestros “jefes intransigentes y pedantes.”
Entonces, si en el ámbito laboral estamos solo una parte de nuestro día y podemos filtrar aspectos de nuestra vida personal que realmente no le interesa a los demás, esto quiere decir que tenemos el poder de controlar como otros piensan de nosotros – mas poder de lo que pensamos. Imagínate que la semana que viene comienzas un nuevo trabajo, con nuevos jefes y con nuevos colegas. Tienes la oportunidad de comenzar desde cero – ellos no te habían visto antes, ni conocen nada sobre ti – solo saben que puedes realizar el trabajo al que fuiste reclutado. Esta es la única pieza de información que tienen sobre ti – inclusive antes de que llegaras a la oficina. Al pasar de los días, es lógico que le estés dando más datos con que estas personas pueden añadir a esa percepción que tienen de ti. Esto es lo que se conocer como la marca personal: La idea CLARA y PODEROSA que viene a la mente cuando otra persona PIENSA DE TI. Como mencione anteriormente, aunque no lo reconozcamos, ya somos una marca. La pregunta es: ¿Es la marca que quieres?
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Registrate para el tele-seminario GRATIS este martes, 25 de enero 7-8pm EST "La Marca Llamada TU"
Jan 17, 2011
The Real 1960's #Advertising on My New Favorite TV Show: #Madmen
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| Ronson Hair Dryer Advertising |
Mad Men is an American dramatic television series created and produced by Matthew Weiner. The episodes are premiered on Sunday evenings on the American cable network AMC and are produced by Lionsgate Television. It premiered on July 19, 2007, and completed its fourth season on October 17, 2010. AMC's current contract with series creator Matthew Weiner entails the production of a fifth season, which will air in 2011.[2] Each season consists of 13 episodes.
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| Chesterfield Cigarettes Advertising |
Mad Men is set in the 1960s, initially at the fictional Sterling Cooper advertising agency on Madison Avenue in New York City, and later at the newly created firm of Sterling Cooper Draper Pryce.[3] The focal point of the series is Don Draper (Jon Hamm), creative director at Sterling Cooper and a founding partner at Sterling Cooper Draper Pryce, as well as those in his life, both in and out of the office. As such, it regularly depicts the changing moods, social mores, and political correctness of 1960s America.
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| Revlon Advertising |
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Walkwagon Advertising |
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| Lucky Strike Advertisig |
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| Maidenform Bra Advertising |
May 13, 2010
Lessons Learned from the First Hispanic PR & Social Marketing Conference May 10-13 in Dallas, TX
Anllelic Lozada - (@smallbizlatino) {center} with @doslives @ivette_mls at the Hispanic PR Conference "Tweetup", sponsored by The Ricardo Sanchez Agency.
Join conversation with hashtags: #HPR_Tweetup and #HprConf
By: Manny Ruiz, conference organizer & Co-Publisher, HispanicPRBlog.com
At one point during last week’s Hispanic PR & Social Media Conference in Dallas, someone or something mysteriously triggered a fire alarm, forcing a temporary evacuation. Maybe the conference topics and speakers were too hot but if you were there or monitored the historic conference through Twitter, you’ll understand why this event proved a catalyst for several industry trends like few Hispanic marketing conferences before it. Here’s a sampling of what I observed:
- Public relations is indeed poised, positioned and ready to lead the Hispanic social media marketing revolution.
- The growing influence of the Hispanic Public Relations Association is real.
- PRSA (Public Relations Society of America) HPRA (Hispanic Public Relations Association) alliance serves the best interests of both.
- Hispanic bloggers are muy caliente right now.
- Fittingly, social media was ablaze with conference chatter.
- Yes, there will definitely be a second Hispanic PR & Social Media Conference!
Apr 26, 2010
What AVATAR has to do with Brazil? You'll be Surprised...
"For people living along the river, as they have for millenia, the dam will end their way of life. I implore the Brazilian government, and President Lula, to reconsider this projet." - James Cameron, AVATAR movie director
Last Saturday, April 24th, I was invited by my colleague, Felipe Benitez from Fenton Communications (DC), to attend a media event for his client. Felipe's client is the non-profit organization, Amazon Watch, which works to protect the rainforest and advance the rights of indigenous peoples in the Amazon Basin. James Cameron was going to be honored by indigenous leaders from around the world.
The media event coincided with the special screening of AVATAR, which coincided with the United Nations meeting on indigenous issues in New York City.
AVATAR has been embraced by many indigeous peoples worldwide, who see it as echoing their own story. Throughout Latin America for example, indigenous peoples have highlighted the parallels between the movie and ntheir own experiences dealing with private sector extractive industries and the development of Brazil's Belo Monte Dam - which if constructed, will cost $17.5 billion and will become the world's third largest dam. The impact? 20,000 indigenous peoples will have to abandon the rainforest and relocate to Altamira, where they will compete with migrants for scarce low-paying jobs.
James Cameron first visited Brasilia three weeks ago and since then, he has gone back a second time and the first day he came back the last time, went straight to have a conversation with Obama about the alarming issue happening so close to us. You can read James Cameron's personal letter to Brazil's President, Luis Inacio Lula de Silva here: http://www.amazonwatch.org/newsroom/view_news.php?id=2049
To learn more, visit:
www.un.org/indigenous
www.cbd.int
www.amazonwatch.org
Last Saturday, April 24th, I was invited by my colleague, Felipe Benitez from Fenton Communications (DC), to attend a media event for his client. Felipe's client is the non-profit organization, Amazon Watch, which works to protect the rainforest and advance the rights of indigenous peoples in the Amazon Basin. James Cameron was going to be honored by indigenous leaders from around the world.
The media event coincided with the special screening of AVATAR, which coincided with the United Nations meeting on indigenous issues in New York City.
AVATAR has been embraced by many indigeous peoples worldwide, who see it as echoing their own story. Throughout Latin America for example, indigenous peoples have highlighted the parallels between the movie and ntheir own experiences dealing with private sector extractive industries and the development of Brazil's Belo Monte Dam - which if constructed, will cost $17.5 billion and will become the world's third largest dam. The impact? 20,000 indigenous peoples will have to abandon the rainforest and relocate to Altamira, where they will compete with migrants for scarce low-paying jobs.
James Cameron first visited Brasilia three weeks ago and since then, he has gone back a second time and the first day he came back the last time, went straight to have a conversation with Obama about the alarming issue happening so close to us. You can read James Cameron's personal letter to Brazil's President, Luis Inacio Lula de Silva here: http://www.amazonwatch.org/newsroom/view_news.php?id=2049
To learn more, visit:
www.un.org/indigenous
www.cbd.int
www.amazonwatch.org
Oct 19, 2009
Oct 13, 2009
Jul 16, 2009
Vintage Advertising - Classics
Coca Cola - 1950s
Vintage Nestle AD French, 1900
Bridgette Bardot Ad Art - 1958
Chanel No. 5 Perfume - French Ad 1940sMay 25, 2009
May 21, 2009
Setting of the movie "Sex & Lucia"
Formentera is the smallest and southernmost island of the Illes Pitiüses group (which includes Ibiza and Formentera) and belongs to the Balearic Islands autonomous community (Spain). It is 19 kilometres long and is located approximately 3 nautical miles (6 km) south of Ibiza in the Mediterranean Sea (wikipedia.com)
Apr 4, 2009
Apr 3, 2009
What do you know about wine?
"Wine" by ~seamgrvs (deviantart.com)
1. Rioja is a wine from Spain, but what is Rioja? A region in northern Spain
2. The famous French wine Chablis is made from which grape variety? Exclusively from Chardonnay
3. To which great statesman do we owe this quote about champagne: "In victory, I deserve it, but in adversity, I need it"? Clemenceau
4. Which country is generally acknowledged to be the birthplace of wine? Georgia
5. Roughly how old are teh trees used for the best French barrels? 150 years old
6. Of the tour so-called basic flavors, only one is found very rarely in wine, which one? Salty; To describe the balance in a wine, three of the basic flavours are often used - sweet, acidic and bitter - which are combined differently depending on the style and type of wine. Salty are very rare.
7. Which spirits is not made from grape? Calvados; made from apples
8. Wine is made up essentially of: Roughly 85% is made of water; its not advisable however to drink it all day =0)
Source: Number Wine Magazine (Paris, France)
http://www.numberwine.eu/
Mar 28, 2009
A Future Photo-Journalist in War Zone....
I once met a photo-journalism student from California in the National Assoc. of Hispanic Journalists Nat'l conference in McAllen, TX in 2005. He had gone in a photo adverture directly inside the action in war zones Baghdad and Sri Lanka. These are original pictures never published.
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