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Showing posts with label Hispanic. Show all posts
Showing posts with label Hispanic. Show all posts

May 13, 2010

Lessons Learned from the First Hispanic PR & Social Marketing Conference May 10-13 in Dallas, TX

Anllelic Lozada - (@smallbizlatino) {center} with @doslives @ivette_mls at the Hispanic PR Conference "Tweetup", sponsored by The Ricardo Sanchez Agency. 
Join conversation with hashtags:  #HPR_Tweetup and #HprConf



By: Manny Ruiz, conference organizer & Co-Publisher, HispanicPRBlog.com

At one point during last week’s Hispanic PR & Social Media Conference in Dallas, someone or something mysteriously triggered a fire alarm, forcing a temporary evacuation. Maybe the conference topics and speakers were too hot but if you were there or monitored the historic conference through Twitter, you’ll understand why this event proved a catalyst for several industry trends like few Hispanic marketing conferences before it. Here’s a sampling of what I observed:

- Public relations is indeed poised, positioned and ready to lead the Hispanic social media marketing revolution.

- The growing influence of the Hispanic Public Relations Association is real.

- PRSA (Public Relations Society of America) HPRA (Hispanic Public Relations Association) alliance serves the best interests of both.

- Hispanic bloggers are muy caliente right now.

- Fittingly, social media was ablaze with conference chatter.

- Yes, there will definitely be a second Hispanic PR & Social Media Conference!

Apr 24, 2010

FREE Webinar Wednesday, April 28th: Hispanics Beyond Broadband: Leveraging Video and Web 2.0 to Facilitate Online Conversations

REGISTER HERE:http://video.webcasts.com/events/pmny001/viewer/index.jsp?eventid=34353

According to the Nielsen Company, February 2010 showed a 10.5% increase in the number of unique visitors viewing online videos when compared to 2009 figures. In addition, a 2009 Scarborough Research study, "The Power of the Hispanic Consumer Online," indicates that Hispanic Internet users are 21% more likely to download digital content than the average adult online. Given these trends it is clear that innovative online strategies will help foster interactions between your brand and Hispanic consumers.


Join PR Newswire for a FREE webinar as our expert panel discusses how brands are successfully utilizing online video to engage Hispanic audiences.


During this webinar, you'll learn how to:

Reach Hispanic audiences through the use of online video and multimedia distribution
Enhance your social media efforts by incorporating online video into your communications strategy
Create and distribute share-worthy videos


Moderator:
Cristy Clavijo-Kish, Senior Vice President, Multicultural Markets, PR Newswire


Panelists:
Manny Santos, Director, MultiVu Latino, a PR Newswire company

Deborah Charnes, VP, Director of Public Relations, Bromley Communications

Carlos Penzini-Granier, Director, Strategy and Business Development, MTV Networks