Marketers as Publishers: How to Leverage Content to Engage Latinos (Oct. 19th 1-2pm EST)

About the Webinar: The online world is a powerful, influential marketplace -- especially for the highly adoptive Latino audience -- where ideas are shared, conversations are sparked and brands are built. At the center of it all lies content. By aligning content and online communications strategies, marketers can establish a voice... for their organization, raise online visibility and drive engagement with consumers.

Join PR Newswire for a FREE webinar as we explore opportunities and innovative online tactics to help you reach and foster interaction with Hispanic audiences.

About the Moderator: Manny Santos
Director, MultiVu Latino @multivu http://www.multivu.com/

Manny Santos
Director, MultiVu Latino

Manny Santos is a three-time Emmy Award-winning bicultural & bilingual media professional with over fifteen years of experience in Television and Video Production, as well as Marketing, Advertising and Public Relations.

He currently is the Director of the Hispanic Division for MultiVu - The Broadcast and Multimedia arm of PRNewswire. His focus as he leads MultiVu Latino and its portfolio of media solutions is overseeing the development and execution of the production and distribution of multimedia content for TV, Radio, Print and Online audiences on behalf of MultiVu’s wide variety of clients.




About the Speakers:

Eva Smith
Founder, Latina Mom Bloggers & Blogger, www.techfoodlife.com
@eva_smith

Eva Smith
Founder Latina Mom Bloggers

Eva Smith lives in Southern California. An IT architect by trade, she started her journey in Social Media with an idea to help nonprofits with their marketing campaigns through the use of Social Media. As a Community Manager for nonprofit organizations she was able to successfully launch several Facebook FAN pages, Twitter accounts and blogs. She has also had the opportunity to provide one on one Social Media training to several influential business owners. Her love of technology, food, lifestyle and people led her to create her blog, Tech. Food. Life.



Eva Smith is the Co-Founder of Latina Mom Bloggers and is one of the top influencers in Latino social media and general markets. She is also one of the leading tech bloggers in the United States with crossover appeal among general market and multicultural audiences. Eva Smith is bicultural and is fluent in Spanish and English.


Hiram Enriquez
Director Digital Media, MTV Tr3s @MTV3 www.mtv3.com

Hiram Enriquez
Director Digital, MTV Tr3s

Hiram Enriquez is an experienced leader in the digital media space, combining a solid expertise in editorial and audience products with a strong passion for technology, innovation and digital lifestyles.

Hiram is currently the Director of Digital Media for Tr3s at MTV Networks. He previously worked as Digital Product Development leader for Univision Interactive Media, and is the former Programming Director for Yahoo! Hispanic Americas, where he oversaw the editorial operations of Yahoo! sites in Spanish. In this role, he broadened the scope of Yahoo! news, information and entertainment sites to offer a greater variety of features and personalized content that is compelling and relevant to its users. Prior to his arrival at Yahoo!, Enriquez was the host and producer of “Zona Digital,” a show he created for CNN en Español which focused on the Internet and personal technology. In addition, Enriquez served as producer and correspondent for the news network’s business and finance shows, “Economía y Finanzas” and “En Efectivo.”


Lance Rios
Founder & President, Being Latino, Inc. @lancerios @beinglatino
www.facebook.com/beinglatino



Lance Rios, Founder & President, Being Latino, Inc.

 Lancio (Lance) Antonio Rios grew up on the west side of Cleveland, Ohio. Lance’s long-time interest in Latino cultures and communities spiked when he accepted an internship in the South Bronx in New York City, soon after earning a Bachelor’s in Sports Management and Marketing from Bowling Green State University. After witnessing the diversity of the Latino culture in the area, he decided that moving to New York would be more beneficial. He has finessed many talents through working in English and Spanish-language media and has recently developed a Facebook fan page called Being Latino. Since May, Being Latino has experienced tremendous and exponential growth with support from Latinos who care about discussing history, culture and social issues. Since its conception, Being Latino has already harnessed over 60,000 fans with an additional 170+ Latino-based fan pages on Facebook, a following on Google+, Twitter, YouTube and WordPress which collectively equates to over 150,000 in 2 years with a $0.00 budget.

REGISTER HERE: http://www.prnewswire.com/knowledge-center/upcoming-events-webinars/Marketers-as-Publishers-How-to-Leverage-Content--Online-Tools-to-Engage-Latinos.html

Presentacion: "La Marca Llamada TU" con Americas Training Group y Natacha de los Angeles - 25/enero/2011

La marca llamada tu 1 25 11

View more presentations from Anllelic Lozada.

Tele-Conferencia Gratis martes, 25/enero/2011 7-8pm EST: La Marca Llamada TU: Descubre tu Identidad Profesional

                                                              REGISTRATE AQUI

En teleseminario de 1 hora conocerás cómo:
• Crear tu propio "Anuncio de Elevador de 30 Segundos" para comunicar efectivamente (y en corto

tiempo) tu valor y el de tu empresa.

• Tener visibilidad en Internet para realzar tu credibilidad como especialista en la industria;

incluyendo las redes sociales Facebook.com, LinkedIN.com y Twitter.com.

• Mostrar solidez profesional y distinción por medio de tarjetas de presentación, résumé, biografía y presentaciones.

• Como descubrir tu estilo de comunicacion y tener mas exito en situaciones profesionales y de todo tipo
• Como conocer los cuatro estilos de comunicacion te puede ayudar a reducir conflictos y mejorar tu productividad
• Como adaptar tu comunicacion para complementar el estilo de otras personas ayuda a crear un ambiete de mas coooperacion y mejores resultados


• Mantener tu guardarropa listo con piezas útiles para tu vida empresarial en todas las temporadas del año.

• Cómo y dónde comprar tu "Básico de 3 Piezas" para siempre lucir profesional, sin tener que gastar una fortuna.

• Cómo elegir la vestimenta más apropiada para los diferentes encuentros profesionales: cocteles,

conferencias, reuniones y oficina.

                                                       Moderadora:

Jackqueline Montoya - Directora, Integral USA Magazine



Presentadores:

Anllelic Lozada - Consultora de Marca Personal y Mercadeo, fundadora de SmallBIZLatino Communications

     Sergio Clavijo - Consultor de Desarrollo Personal y Co-fundador, Americas Training Group

 
 
 
 
 
 

Natacha de los Angeles - Consultora de Guardarropa y Compradora Personal





                                                                      REGISTRATE AQUI

@PRSAMiami WEBINAR Nov. 10th: Maximizing Your Hispanic PR Initiatives through Spanish SEO: Reaching Latinos and Hispanics Online

REGISTER: https://www3.gotomeeting.com/register/650004262

PRSA Miami and the Hispanic Market Committee Present:


Maximizing Your Hispanic PR Initiatives through Spanish SEO: Reaching Latinos and Hispanics Online, a Professional Development Webinar


Date: Wednesday November 10, 2010

Time: 2pm-3pm (EST) / 11am – noon Pacific Time

Cost: $15 PRSA Members / $25 Non-Members (Please note you will need to register again through PRSA Miami Wesbite)


Moderator: Silvia Prado (PRSA Miami)

Speakers:
Sebastian Aroca (Hispanic Market Advisors)
Jose Villa (Sensis Agency)
Ann Marie Herrera (Fleishman)
Sarah Skerik (PR Newswire)


Sponsors: Business Wire, Fleishman, PR Newswire,


Hear from our speakers as we take a look at the basics of Spanish SEO and provide you with tactics and tools to incorporate quickly and easily into campaigns . In this interactive 60-minute session you will learn:

- How to get better search engine results

- How to choose which keywords to use in your content

- 5 Steps for Effective Spanish SEO-friendly Press Releases

- After the webinar attendees will receive a list of resources to enhance your Spanish SEO campaigns


You’ll return to work with the knowledge and tools to optimize your content for better results!


REGISTER: https://www3.gotomeeting.com/register/650004262

FREE Webinar Wednesday, April 28th: Hispanics Beyond Broadband: Leveraging Video and Web 2.0 to Facilitate Online Conversations

REGISTER HERE:http://video.webcasts.com/events/pmny001/viewer/index.jsp?eventid=34353

According to the Nielsen Company, February 2010 showed a 10.5% increase in the number of unique visitors viewing online videos when compared to 2009 figures. In addition, a 2009 Scarborough Research study, "The Power of the Hispanic Consumer Online," indicates that Hispanic Internet users are 21% more likely to download digital content than the average adult online. Given these trends it is clear that innovative online strategies will help foster interactions between your brand and Hispanic consumers.


Join PR Newswire for a FREE webinar as our expert panel discusses how brands are successfully utilizing online video to engage Hispanic audiences.


During this webinar, you'll learn how to:

Reach Hispanic audiences through the use of online video and multimedia distribution
Enhance your social media efforts by incorporating online video into your communications strategy
Create and distribute share-worthy videos


Moderator:
Cristy Clavijo-Kish, Senior Vice President, Multicultural Markets, PR Newswire


Panelists:
Manny Santos, Director, MultiVu Latino, a PR Newswire company

Deborah Charnes, VP, Director of Public Relations, Bromley Communications

Carlos Penzini-Granier, Director, Strategy and Business Development, MTV Networks