Oct 10, 2011

Marketers as Publishers: How to Leverage Content to Engage Latinos (Oct. 19th 1-2pm EST)

About the Webinar: The online world is a powerful, influential marketplace -- especially for the highly adoptive Latino audience -- where ideas are shared, conversations are sparked and brands are built. At the center of it all lies content. By aligning content and online communications strategies, marketers can establish a voice... for their organization, raise online visibility and drive engagement with consumers.

Join PR Newswire for a FREE webinar as we explore opportunities and innovative online tactics to help you reach and foster interaction with Hispanic audiences.

About the Moderator: Manny Santos
Director, MultiVu Latino @multivu

Manny Santos
Director, MultiVu Latino

Manny Santos is a three-time Emmy Award-winning bicultural & bilingual media professional with over fifteen years of experience in Television and Video Production, as well as Marketing, Advertising and Public Relations.

He currently is the Director of the Hispanic Division for MultiVu - The Broadcast and Multimedia arm of PRNewswire. His focus as he leads MultiVu Latino and its portfolio of media solutions is overseeing the development and execution of the production and distribution of multimedia content for TV, Radio, Print and Online audiences on behalf of MultiVu’s wide variety of clients.

About the Speakers:

Eva Smith
Founder, Latina Mom Bloggers & Blogger,

Eva Smith
Founder Latina Mom Bloggers
Eva Smith lives in Southern California. An IT architect by trade, she started her journey in Social Media with an idea to help nonprofits with their marketing campaigns through the use of Social Media. As a Community Manager for nonprofit organizations she was able to successfully launch several Facebook FAN pages, Twitter accounts and blogs. She has also had the opportunity to provide one on one Social Media training to several influential business owners. Her love of technology, food, lifestyle and people led her to create her blog, Tech. Food. Life.

Eva Smith is the Co-Founder of Latina Mom Bloggers and is one of the top influencers in Latino social media and general markets. She is also one of the leading tech bloggers in the United States with crossover appeal among general market and multicultural audiences. Eva Smith is bicultural and is fluent in Spanish and English.

Hiram Enriquez
Director Digital Media, MTV Tr3s @MTV3

Hiram Enriquez
Director Digital, MTV Tr3s
Hiram Enriquez is an experienced leader in the digital media space, combining a solid expertise in editorial and audience products with a strong passion for technology, innovation and digital lifestyles.

Hiram is currently the Director of Digital Media for Tr3s at MTV Networks. He previously worked as Digital Product Development leader for Univision Interactive Media, and is the former Programming Director for Yahoo! Hispanic Americas, where he oversaw the editorial operations of Yahoo! sites in Spanish. In this role, he broadened the scope of Yahoo! news, information and entertainment sites to offer a greater variety of features and personalized content that is compelling and relevant to its users. Prior to his arrival at Yahoo!, Enriquez was the host and producer of “Zona Digital,” a show he created for CNN en Español which focused on the Internet and personal technology. In addition, Enriquez served as producer and correspondent for the news network’s business and finance shows, “Economía y Finanzas” and “En Efectivo.”

Lance Rios
Founder & President, Being Latino, Inc. @lancerios @beinglatino

Lance Rios, Founder & President, Being Latino, Inc.
 Lancio (Lance) Antonio Rios grew up on the west side of Cleveland, Ohio. Lance’s long-time interest in Latino cultures and communities spiked when he accepted an internship in the South Bronx in New York City, soon after earning a Bachelor’s in Sports Management and Marketing from Bowling Green State University. After witnessing the diversity of the Latino culture in the area, he decided that moving to New York would be more beneficial. He has finessed many talents through working in English and Spanish-language media and has recently developed a Facebook fan page called Being Latino. Since May, Being Latino has experienced tremendous and exponential growth with support from Latinos who care about discussing history, culture and social issues. Since its conception, Being Latino has already harnessed over 60,000 fans with an additional 170+ Latino-based fan pages on Facebook, a following on Google+, Twitter, YouTube and WordPress which collectively equates to over 150,000 in 2 years with a $0.00 budget.


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