According to the Nielsen Company, February 2010 showed a 10.5% increase in the number of unique visitors viewing online videos when compared to 2009 figures. In addition, a 2009 Scarborough Research study, "The Power of the Hispanic Consumer Online," indicates that Hispanic Internet users are 21% more likely to download digital content than the average adult online. Given these trends it is clear that innovative online strategies will help foster interactions between your brand and Hispanic consumers.
Join PR Newswire for a FREE webinar as our expert panel discusses how brands are successfully utilizing online video to engage Hispanic audiences.
During this webinar, you'll learn how to:
Reach Hispanic audiences through the use of online video and multimedia distribution
Enhance your social media efforts by incorporating online video into your communications strategy
Create and distribute share-worthy videos
Cristy Clavijo-Kish, Senior Vice President, Multicultural Markets, PR Newswire
Manny Santos, Director, MultiVu Latino, a PR Newswire company
Deborah Charnes, VP, Director of Public Relations, Bromley Communications
Carlos Penzini-Granier, Director, Strategy and Business Development, MTV Networks