Marketers as Publishers: How to Leverage Content to Engage Latinos (Oct. 19th 1-2pm EST)

About the Webinar: The online world is a powerful, influential marketplace -- especially for the highly adoptive Latino audience -- where ideas are shared, conversations are sparked and brands are built. At the center of it all lies content. By aligning content and online communications strategies, marketers can establish a voice... for their organization, raise online visibility and drive engagement with consumers.

Join PR Newswire for a FREE webinar as we explore opportunities and innovative online tactics to help you reach and foster interaction with Hispanic audiences.

About the Moderator: Manny Santos
Director, MultiVu Latino @multivu http://www.multivu.com/

Manny Santos
Director, MultiVu Latino

Manny Santos is a three-time Emmy Award-winning bicultural & bilingual media professional with over fifteen years of experience in Television and Video Production, as well as Marketing, Advertising and Public Relations.

He currently is the Director of the Hispanic Division for MultiVu - The Broadcast and Multimedia arm of PRNewswire. His focus as he leads MultiVu Latino and its portfolio of media solutions is overseeing the development and execution of the production and distribution of multimedia content for TV, Radio, Print and Online audiences on behalf of MultiVu’s wide variety of clients.




About the Speakers:

Eva Smith
Founder, Latina Mom Bloggers & Blogger, www.techfoodlife.com
@eva_smith

Eva Smith
Founder Latina Mom Bloggers

Eva Smith lives in Southern California. An IT architect by trade, she started her journey in Social Media with an idea to help nonprofits with their marketing campaigns through the use of Social Media. As a Community Manager for nonprofit organizations she was able to successfully launch several Facebook FAN pages, Twitter accounts and blogs. She has also had the opportunity to provide one on one Social Media training to several influential business owners. Her love of technology, food, lifestyle and people led her to create her blog, Tech. Food. Life.



Eva Smith is the Co-Founder of Latina Mom Bloggers and is one of the top influencers in Latino social media and general markets. She is also one of the leading tech bloggers in the United States with crossover appeal among general market and multicultural audiences. Eva Smith is bicultural and is fluent in Spanish and English.


Hiram Enriquez
Director Digital Media, MTV Tr3s @MTV3 www.mtv3.com

Hiram Enriquez
Director Digital, MTV Tr3s

Hiram Enriquez is an experienced leader in the digital media space, combining a solid expertise in editorial and audience products with a strong passion for technology, innovation and digital lifestyles.

Hiram is currently the Director of Digital Media for Tr3s at MTV Networks. He previously worked as Digital Product Development leader for Univision Interactive Media, and is the former Programming Director for Yahoo! Hispanic Americas, where he oversaw the editorial operations of Yahoo! sites in Spanish. In this role, he broadened the scope of Yahoo! news, information and entertainment sites to offer a greater variety of features and personalized content that is compelling and relevant to its users. Prior to his arrival at Yahoo!, Enriquez was the host and producer of “Zona Digital,” a show he created for CNN en Español which focused on the Internet and personal technology. In addition, Enriquez served as producer and correspondent for the news network’s business and finance shows, “Economía y Finanzas” and “En Efectivo.”


Lance Rios
Founder & President, Being Latino, Inc. @lancerios @beinglatino
www.facebook.com/beinglatino



Lance Rios, Founder & President, Being Latino, Inc.

 Lancio (Lance) Antonio Rios grew up on the west side of Cleveland, Ohio. Lance’s long-time interest in Latino cultures and communities spiked when he accepted an internship in the South Bronx in New York City, soon after earning a Bachelor’s in Sports Management and Marketing from Bowling Green State University. After witnessing the diversity of the Latino culture in the area, he decided that moving to New York would be more beneficial. He has finessed many talents through working in English and Spanish-language media and has recently developed a Facebook fan page called Being Latino. Since May, Being Latino has experienced tremendous and exponential growth with support from Latinos who care about discussing history, culture and social issues. Since its conception, Being Latino has already harnessed over 60,000 fans with an additional 170+ Latino-based fan pages on Facebook, a following on Google+, Twitter, YouTube and WordPress which collectively equates to over 150,000 in 2 years with a $0.00 budget.

REGISTER HERE: http://www.prnewswire.com/knowledge-center/upcoming-events-webinars/Marketers-as-Publishers-How-to-Leverage-Content--Online-Tools-to-Engage-Latinos.html

Brilliant Social Media & Branding Integration: Twitterfeed in Forever 21's Store @ Times Square

TEDMonterey: The Evolution of Technology by Kevin Kelly

Puedes traducirla en Espanol aqui abajo.

TEDWoman in Washington, DC: Social Media and the End of a Gender by Johanna Blakly

"People online don't "aggregate" by AGE, RACE, GEOGRAPHY...the "aggregate" by LIKES."

Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media. .... A MadMen lover, like me.
http://www.ted.com/talks/johanna_blakley_social_media_and_the_end_of_gender.html

PR Newswire's Hispanic MEDIAbase Product Review by HispanicPRBlog.com

Product review done by Manny Ruiz, publisher of The Hispanic PR Blog and organizer of The Hispanic PR & Social Media Conference. Manny is the co-founder of Hispanic PR Wire and my first boss (I started my communications career as media relations intern @ Hsipanic PR Wire).

Alfrombra Verde de "Integral USA Magazine" - 10 / febrero / 11 en Queens, NY

Online Marketing & Social Media Book Reading List

Video: How Google Local Search Works?

Social Media Marketing 101 Visual Map

La Marca Llamada: TU

** Articulo completo originalmente publicado en la columna 'Exito Personal" de

Por: Anllelic Lozada, M.S.
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Registrate para el tele-seminario GRATIS este martes, 25 de enero 7-8pm EST "La Marca Llamada TU"Integral USA Magazine (enero-febrero 2011)
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La portada de la revista TIME de diciembre-enero 2007 se tituló “La persona del año: TU.” No, la revista no se estaba burlando de nuestro egocentrismo o de nuestra sed de ser reconocidos por otras personas. La revista dedicó varias páginas para explicar lo que no muchos saben de su existencia, pero si es una realidad: todos somos una marca. Somos una marca desde el primer día que nacimos, ya que nuestros padres nos otorgaron un nombre en el cual no tuvimos ninguna opinión – y lo cual nos hace distinguir por el resto de nuestras vidas.

Así como elegimos comprar el auto BMW en lugar del Mercedes Benz, o preferimos el acondicionador Garnier en lugar de Pantene, cada uno de nosotros también cuenta con una lista de características que definen como otras personas nos perciben. Aunque no tengamos conciencia de esto, nuestras acciones, la forma en que nos expresamos, nos vestimos y hasta nuestra elección a la hora de ordenar la cena, tienen un potente factor visual y cognitivo en la imagen que otras personas forman de nosotros. Esto puede sonar superficial, ya que somos seres mucho más complejos de lo que los ojos pueden ver. ¿Que hay de los sentimientos, nuestra inteligencia y nuestros valores? Claro, esto sin duda alguna tiene mucho mas peso en lo que realmente comos – pero piensa en esto: ¿A todas las personas con las que de alguna manera te relaciones a diaro, le das la oportunidad para que entren a tu mente o a tu corazón y sepan el verdadero TU? La realidad es que no nos abrimos a todo el mundo que conocemos – ni tampoco otros esperan esto. Podemos contar con los dedos de una mano las personas que realmente conocen nuestro verdadero YO.

Entonces, si solo personas allegada a nosotros – como hijos, esposos, familiares y amigos – te conocen de verdad; ¿que pasa con las cientos de personas que nos cruzamos a diario, por ejemplo, en el ámbito laboral? Esta es una realidad del ser humano, lo cual aprendemos desde pequeños: nos compartamos diferentes en nuestras casas, en la casa de la vecina y en la escuela. No es que aprendemos a tener diferentes personalidades, pero si nos aprendemos a comportarnos diferentes versiones de nosotros mismos – de acuerdo a la situación. Es algo que hacemos a diario sin darnos cuenta.


Por ejemplo, es casi seguro que tus compañeros de trabajo y superiores solo conozcan una parte de ti: la laboral. Solo en las fiestas de navidad de la oficina – y luego de un par de tragos – es que podemos ¡por fin! ver a nuestros superiores un poco mas como “humanos” y no como nuestros “jefes intransigentes y pedantes.”

Entonces, si en el ámbito laboral estamos solo una parte de nuestro día y podemos filtrar aspectos de nuestra vida personal que realmente no le interesa a los demás, esto quiere decir que tenemos el poder de controlar como otros piensan de nosotros – mas poder de lo que pensamos. Imagínate que la semana que viene comienzas un nuevo trabajo, con nuevos jefes y con nuevos colegas. Tienes la oportunidad de comenzar desde cero – ellos no te habían visto antes, ni conocen nada sobre ti – solo saben que puedes realizar el trabajo al que fuiste reclutado. Esta es la única pieza de información que tienen sobre ti – inclusive antes de que llegaras a la oficina. Al pasar de los días, es lógico que le estés dando más datos con que estas personas pueden añadir a esa percepción que tienen de ti. Esto es lo que se conocer como la marca personal: La idea CLARA y PODEROSA que viene a la mente cuando otra persona PIENSA DE TI. Como mencione anteriormente, aunque no lo reconozcamos, ya somos una marca. La pregunta es: ¿Es la marca que quieres?


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Registrate para el tele-seminario GRATIS este martes, 25 de enero 7-8pm EST "La Marca Llamada TU"

The Real 1960's #Advertising on My New Favorite TV Show: #Madmen



Ronson Hair Dryer Advertising



Mad Men is an American dramatic television series created and produced by Matthew Weiner. The episodes are premiered on Sunday evenings on the American cable network AMC and are produced by Lionsgate Television. It premiered on July 19, 2007, and completed its fourth season on October 17, 2010. AMC's current contract with series creator Matthew Weiner entails the production of a fifth season, which will air in 2011.[2] Each season consists of 13 episodes.



Chesterfield Cigarettes Advertising



Mad Men is set in the 1960s, initially at the fictional Sterling Cooper advertising agency on Madison Avenue in New York City, and later at the newly created firm of Sterling Cooper Draper Pryce.[3] The focal point of the series is Don Draper (Jon Hamm), creative director at Sterling Cooper and a founding partner at Sterling Cooper Draper Pryce, as well as those in his life, both in and out of the office. As such, it regularly depicts the changing moods, social mores, and political correctness of 1960s America.



 










Revlon Advertising



Walkwagon Advertising







Lucky Strike Advertisig

Maidenform Bra Advertising

My #PersonalBranding Reflections for 2011

One of my Personal Branding online mentors is Brenda Bence, an Internal-renowned Executive Coach, author and Personal Branding guru (I say "online mentor" because she's one of the many visionary leaders I "stalk" online to get inspiration and tactics from the pros). A few days ago I received her December e-newsletter (you can receive it too HERE), where she included her "FAVORITE YEAR-END REFLECTION QUESTIONS." I'll let Brenda Bence explain for herself in the following excerpt from her email:

"Please don't get me wrong with what I'm about to say - I'm definitely a forward-looking person - but I actually tend to think that spending time reflecting on the past year is just as important - if not more important - than looking to the future. After all, if you haven't learned from where you've been, how can you be sure you're heading in the right direction? How can you course-correct if necessary? Not taking time to reflect on, and learn from, the past may lead to making the same mistakes in the future, over and over and over again. And, that's no way to build a brand."

I decided that what a better way than doing my own reflecting here in my blog for public view....AND for personal motivation to do a REAL introspection of 2010 and how I can use this year's learnings to further grow my personal brand- and for personal fulfillment this upcoming year:

1. If you were writing a book about the past year and had to sum it up in one simple title, what would that title be?

Finally Looking @ Myself @ the Mirror:
12-Months of Personal and Professional Growth

2. What were the three best things that happened to you and/or to your company in 2010?
1 -Developing  my  passion for Personal Branding into a value-proposition, being able to share it with others and having visionary people believe in it.
2 -Finding out that the best free promotion for your services is indeed, referrals from your close network.
3 -A highed sense of self-awareness (both personally and professionally)

3. What were the three worst things that happened to you or your company in the past year, and what did you learn from them?

1- Placing all my eggs {energy} in one basket {project} and after much work, everything failing.
Lesson: You learn from every experience that you put your heart on - and meet amazing people - even if the project ended up being a flop.

2 - Failing to follow through with potential collaborations and projects due to work overload. Lesson: The times of "yes, yes" are over and now is more "I'll have to check my schedule and see if I can fit it in AND if it makes sense for me to get involved."

3- Not having a clear road map for my consulting and freelancing services.
Lesson: A plan allows you to stay on track and gives you direction, so a simple plan is better than no plan at all.

4. Now, look at your individual collection of personal and professional "ups" and the "downs" from 2010, and ask yourself how have those events shaped your personal brand over the past 12 months?
My "ups" and "downs" have shaped my personal brand by uncovering my expertise in different communication areas - that I didn't even know I had! This also provided with more confidence about the value I bring in to projects.  I've also streamlined my online brand into one that's cohesive and one that encompasses all the projects I'm involved with -and not fragmented, like before.

5. How will all of these learnings alter the way you move forward into the New Year?  What will you do differently as you think about starting 2011?

My overall professional and personal goal for 2011 is to take everything to "next level." It may sound a cliche, but this is exactly what I'll strive to do: drive marketing initiatives to increase ROI @ PR Newswire's multicultural division, use Integral USA Magazine and Integral USA TV as a platform to develop my program "La Marca Llamada: TU" and apply my web  marketing and social media knowledge to high-visibility campaigns.

I invite you to do do the same....reflect and answer these questions. Believe me, you'll feel like you have just written your 2010 Life Plan, like I do now (please refer to my answer #3 in question #3!). I wish everyone love, health, peace, happiness and prosperity for 2011!
- Anllelic

MoveOn.org's First-Ever Spanish TV Ad

My friend and colleague, Felipe Benitez, from Fenton Communications (A DC-based PR agency focused on public policy) shared this 30-second TV ad for their client, MoveOn.org (a political action committee powered by 5 million progressive Americans). The ad highlights congressman Raul Grijalva's work to create good quality jobs in Arizona as well as his work to fix the broken immigration system and improve Arizona schools. This 30-second television ad, which will run on Spanish-language television throughout Grijalva’s district until Election Day, reminds voters that Raul Grijalva has always stood up and fought for them. 

Macy's: Using Compelling Storytelling as Marketing

 Joe Polizzi from content matching site, Junta42,  recently said that in order to successfully compete in today's marketplace you need one of two essentials:

1) Manufacture a killer product (think: Apple and Google)

OR

2) Have a compelling story [and tell it well] (think: Procter & Gamble, Starbucks and General Mills).

A great example of compelling storytelling is Macy's and their campaigns full of "stories." Think about it - Macy's merchandise is mostly not exclusive and can be found elsewhere: online, individual shops, malls, etc. Why people go to Macys? The main reason is, that "magical experience" when you go into any store: the displays, the window arrangements, the background music, the all-black sales with perfume samples, etc. Add to this all the other "magic moments" "brought by Macys:" 4th of July NYC fireworks (which welcomed me to NYC last year as I arrived to the city from Miami the day before), Thanksgiving Day Parade (which I've watched in TV for most of my life with my family when I go for thanksgiving to Puerto Rico) and the now-annual "magical" Christmas campaign "BELIEVE" (which funny enough is the word tattooed in my left wrist). VERY magical.



 This time, Macy's 2010 Fall campaign "Find your Magic" or "Encuentra tu Magia" in Spanish have included  "magical" elements include: dedicated microsite for consumers (www.macys.com/findyourmagic) that offers Fall fashion trends, multimedia and fashion challenges, press release, TV commercial, pictures of their celebrity designers, giftcard online giveaways and in-store fashion events. They have also posted the TV commercial and shared campaign updates and promotions via their social media properties:

- http://www.youtube.com/Macys
- http://www.twitter.com/macysinc
- http://www.facebook.com/macys

Our goal, as marketers is for consumers to interact with brands that they will buy - and continue buying; While in today's Information Age, consumers want to interact with content that is relevant to them. So the holy grail for marketers then should be create relevant content that can be leveraged in order to create demand, awareness and interest to our brands. Macy's has done just that with "Find your Magic" - content that is engaging and most importantly, relevant to their core brand AND that of their consumers: cherishing magical moments.                 

TV commercial that is currently currently played in English and Spanish, which features celebrity designers P. Diddy, Jennifer Lopez, Martha Stewart, Rachel Roy, Tommy Hilfiger and Donald Trump





@PRNewswire 's New Brand Positioning Elements & Tagline: "Engage Opportunity Everwhere"

This is how a b r i l l i a n t online marketing campaign looks like....Subway's "Artistas Frescos"

Even though I'm a Subway fan (where are the 6" teriyaki w/whole wheat bread lovers??), I found out about this b r i l l i a n t online marketing initiative when last week, my good friend and business partner, Natacha de los Angeles and her fiance, Gino Ginocchio, told me that they were selected as semi-finalists in Subway's "Artistas Frescos" campaign!!! They were even surprised! They shoot the video below in the recent Juan Luis Guerra concert in NYC and even forgot about it after that! The deal was to sing Subway's new jingle in on-location + kareoke-style (did I mention b r i l l i a n t?). Then all videos were posted in http://www.subwayartistasfrescos.com/ (ties nicely with the chain's slogan "East Fresh" / "Come Fresco"). From the hundreds of videos, the top five were chosen and now it's up to us to vote for the best one. The prize? A Las Vegas vacation! Sooooo Natacha and Gino have been working sooo many long hours in Global Hue that I strongly believe that they need a gambling-eating-show vacation! PLEASE VOTE and help it go viral.... (ofcourse, Subway people would luuuv that...and they should love me too jaja!!)

PR Newswire's FREE Webinar Wednesday, Aug 25th: The "Spanglish" of Social Media: The Importance of Relevant Communication

The "Spanglish" of Social Media: The Importance of Relevant Communication


Wed, Aug 25, 10, 13:00 ET

The importance of relevancy in communication cannot be understated. Identifying the needs and interests of your target audience is an important first step in driving a strategic communications plan. When seeking to engage Hispanic audiences, selecting the appropriate language and tone for your message can make all the difference in achieving success. This is especially true in the world of social media. Additionally, communicators must remember that content is king and the creation of compelling content will help increase interaction with your message.
Join PR Newswire for this FREE webinar and learn how to effectively plan an online communications strategy that will resonate with your core Hispanic audiences.


During this webinar, we will explore:
•How to determine which language and tone should be used when communicating with your Latino audience

•Ways to increase online engagement

•How to effectively write concise and compelling copy for the Web


Moderator:

Cristy Clavijo-Kish, Senior Vice President, Multicultural Markets, PR Newswire


Panelists:

Elianne Ramos, Principal & CEO, Speak Hispanic Communications & Vice-Chair, Communications & PR, Latinos in Social Media

Lance Rios, Founder, Being Latino

Ada Luz Restrepo, Analyst, Spanish User Operations, Facebook

REGISTER HERE: http://video.webcasts.com/events/pmny001/viewer/index.jsp?eventid=35575

National Small Business Week: May 23-29, 2010

National Small Business Week

Small Business: Driving America's Economy
May 23 - 25 Washington, DC

Every year since 1963, the President of the United States has proclaimed National Small Business Week to recognize the contributions of small businesses to the economic well-being of America. As part of National Small Business Week, the U.S. Small Business Administration recognizes this special impact made by outstanding entrepreneurs and small business owners. In 2010, National Small Business Week will honor the estimated 27.2 million small businesses in America. Small businesses are major contributors to the strength of the American economy. More than half of Americans either own or work for a small business. They also create 60-80 percent of new jobs in the country. Small businesses drive innovation, create 21st century jobs and increase U.S. competitiveness.

http://www.nationalsmallbusinessweek.com/

Foursquare.com: The "New" Flavor of the Month

Foursquare.com is one of this month's Entrepreneur Magazine's "Annual 100 Brilliant Ideas" 2010 Winner: http://www.entrepreneur.com/magazine/entrepreneur/2010/june/206722.html

How To Unlock Your World With Foursquare on Howcast

Coming Soon: A More Business-Friendly Twitter.com

According to Mashable.com (which as always, has the premier full scoop) and SmallBizTrends.com, Twitter.com has "silently" and gradually started sending invitations to selected business Twitter accounts to test their new Business Tab (appearing in the account's "settings"). There's still no word on whether Twitter Business Center will be a paid add-on or when it would be available to all businesses, but here's the scoop on what it can potentially do for small, mid and big-sized companies:

1. Improve Costumer Service:

Currently, in order to send a direct message to another person within Twitter (not within Twitter's public timeline), you need to "follow" the person you want to send the message to. With this new business center tab, businesses can send a direct message to consumers who are "tweeting" about their product, who are asking questions, who are complaining or simply would like to know more about the company - without having to "follow" hundreds of people. Without this extra step, businesses can really maximize Twitter to increase interactivity with their consumers.

2. Streamline Social Marketing Efforts:

The Business Center will include a "Collaborators Tab" where businesses can include different employees ("collaborators") within one Twitter account - without having to manage different profiles for each employee or for each product. Now all staff/supplier/vendor Twitter efforts can be more effective with only one account to update.

3. Add Trust & Credibility:

Currently only available to notable public individuals like celebrities, now businesses can - after going through Twitter's verification procedure - have Twitter's "Verified Account" green checkmark within their profiles. What this would do? Businesses can gain trust within their location, industry and consumers.